Social media stars Austin McBroom and Bryce Hall have been feuding for months, with tensions recently boiling over into physical altercations. But why exactly do these two internet personalities seem to hate each other so much? Let’s break down the origins of their beef.
How It All Began
In December 2020, Austin McBroom, head of the popular YouTube family The ACE Family, posted an Instagram video of himself training in a boxing ring. In the caption, he called out Bryce Hall to fight him, writing “I heard all your excuses, you ain’t built for this. I’ll let you keep ducking.”
This seemed to come out of nowhere as Bryce and Austin did not appear to have any previous conflicts. It seems Austin was just looking for a rival from a different social media platform to drum up attention and drama.
Back and Forth Over Fight Terms
Bryce initially dismissed Austin’s challenge but said he would fight for a $7.5 million payout. In March 2021, the two began going back and forth over Instagram and Twitter, negotiating the terms of a potential match.
Bryce tweeted screenshots of their conversations, criticizing Austin’s age and apparent unwillingness to meet his price Austin fired back saying Bryce was “too scared” to fight and not “built for this.”
Eventually Bryce agreed to a $5 million purse and the fight was set up by Social Gloves as the headlining match of a “YouTubers vs TikTokers” boxing event.
Trading Insults and Threats
In the months leading up to their clash, Bryce and Austin have traded insults back and forth on social media and in interviews. Austin has called Bryce “soft” and not a real fighter, while Bryce has poked fun at the age difference between them.
The threats have gotten increasingly serious, with Bryce saying he will “slap the shit” out of Austin. The animosity seems exaggerated for the purposes of hyping up their fight, but has led to very real tension.
Getting Physical
In May 2021, during a press conference for their upcoming match, Bryce charged at Austin leading to a brief physical scuffle before they were separated. Austin later claimed Bryce was “as strong as my 10 month old baby boy.”
Weeks later, when Bryce pulled up next to Austin’s boat in Miami, Austin pelted him with water bottles. The altercations display how staged hype has turned into genuine dislike between the online celebs.
Why the Beef Is About More Than Just a Fight
On the surface, Austin and Bryce’s beef revolves around their upcoming boxing match. But the roots of the rivalry go deeper, representing the clash between different social media platforms and demographics.
Austin comes from the family-friendly world of YouTube, while Bryce rose to fame in the renegade TikTok influencer culture. Their fight symbolizes the competition between these online communities.
The beef also allows them to gain more followers and notoriety by pitting their fanbases against each other. While neither had particular reason to dislike the other initially, the financial incentives and social media dynamics pushed them into a bitter feud that has now taken on a life of its own.
What’s Next?
Austin McBroom and Bryce Hall are set to finally settle their score in the ring on June 12th. Given how tense things have become in the lead up to the fight, emotions will certainly be running high once the bell rings.
Regardless of who gets their hand raised at the end, this beef has served its purpose – drawing attention, headlines, and lots of eyes to both Austin and Bryce. Don’t be surprised if there is eventually a rematch as this rivalry still has plenty of fuel left in the tank.
Influencers have moved into the boxing space and there may be no going back
The YouTuber boxing mania began in August 2018 when Logan Paul squared off against Olajide William Olatunji, who goes by KSI on YouTube, and sold out the Manchester Stadium and had over a million PPV purchases. The next year, the pair had a rematch at the Staples Center, which had 12,000 people in attendance. Logan Paul most recently fought the undefeated professional boxer Floyd Mayweather in an exhibition match which The Athletic reported sold over one million PPV buys.
Influencers have successfully created online followings which traditional boxers are gravitating towards. McBroom said that hes interacted or trained with multiple professional boxers including Leo Santa Cruz, Regis Prograis, Mikey Garcia, and Evander Holifield.
“Everyone wants to have eyes or be popular,” McBroom said. “Some of the real boxers Ive been around, have been trying to create their following or YouTube channel to gain that following to be able to create more revenue.”
“The fans know who we are, we are seen everyday by our fans,” McBroom said. “To be able to see or feel like you know you are part of the family and seeing them actually participate in boxing, thats just huge. There arent too many real boxers out there that show their daily life.”
You can purchase tickets for the June 12 PPV event here.
McBroom believes he’ll have the upper hand in this weekend’s brawl
Hall and McBroom have been publicly feuding for months, with Hall posting a text message conversation between the pair in March and the pair getting into a scuffle at the May press conference.
“Him and I definitely dont like each other,” McBroom told Insider. “We have real beef, I wouldnt say I hate him but just dont like him. Hes young and immature and Im going to teach him a lesson.”
According to McBroom, he originally had three potential targets on his list: Logan Paul, Jake Paul, and then Bryce Hall. With Logan fighting Mayweather last weekend and Jake going a “different direction,” this left Hall who he described as “young and immature.”
For the past three months, McBroom says that hes been training every day with regularly running, preparing at the gym, and cryotherapy. Hes taken this opportunity to try and transition his content out of the family-friendly vlogs that have allowed him and his wife Catherine Paiz to become successful influencers who in 2019 purchased a $10 million Los Angeles home.
“My brand is a lot different than all these other guys,” McBroom said. “Im able to step outside my brand a little bit with this event and let people know I have to do things a little differently in order for this to happen.”
Though family vlogging and lip-synching might be two different forms of content, both McBroom and Hall are linked in their affinity for being tied up in internet drama.
Having a feud or a beef helps build the excitement for the match and McBroom believes it is crucial for fan engagement.
“Fans want to see beef, whether its real or fake, it doesnt matter,” McBroom said. “We cant just go up there and say we are best friends, I dont think anybody would be interested in that. There definitely has to be some animosity.”
What Really Happened Between Bryce Hall And Austin McBroom?
FAQ
When did Austin McBroom and Bryce Hall fight?
Internet stars Bryce Hall and Austin McBroom’s longtime feud came to a head in June 2021 when they finally stepped into the ring and sorted out their issues.
Who fought Austin McBroom?
What happened between Austin McBroom & Bryce Hall?
According to recent reports, Austin McBroom and Bryce Hall were scheduled to headline the ‘YouTubers vs TikTokers’ card on June 12. The two were recently involved in a brawl at the Fred Segal store in West Hollywood while they were promoting their upcoming fight. How did the feud between Austin McBroom and Bryce Hall start?
What happened between Austin & Bryce?
Austin and Bryce were doing a joint promotional event for their upcoming fight at the Fred Segal store in Los Angeles when things took a suddenly violent turn. While Austin was talking, Bryce rushed him, and the two grabbed ahold of each other. Bryce eventually wound up on the floor before their teams could break up the scuffle between them.
Did Bryce slap the S-T out of Austin?
Since the fight was announced, neither one of them has hesitated to trash talk the other, and the animosity keeps getting more real in the lead-up to the fight. In the press conference, Bryce even said that he would “slap the s–t” out of Austin before he decided to back up that threat.
When is Austin & Bryce vs TikTok fight?
The fight between Austin and Bryce is set to take place on June 12, and is the marquee fight in the YouTube vs. TikTok boxing event, which includes fights between a number of other influencers.
Was Bryce wrong about Miz?
Bryce wasn’t wrong. Miz is a broke dweeb, he can’t even afford laugh you lose anymore. Too bad rime wasn’t there to defend his honor. Yeah you’re delusional if you think Miz is broke. Dudes a millionaire. Yea yea stfu. Bro couldn’t even pay his taxes had to get money from that emo weeb girl and rime.