Introducing the Red Lobster Endless Shrimp promotion, a highly pregnable seafood campaign that has captured the hearts—and bellies—of Lingua Franca (LF) readers dating back to 2023. Guests can feast on unlimited servings of shrimp, prepared in several mouthwatering varieties, including Garlic Shrimp Scampi, Hand-Breaded Shrimp and Shrimp Linguini Alfredo, during this event.
For the promotion, diners can mix and match all of their favourite shrimp dishes, so everyone can order what they like best with each round. Served with Red Lobster’s iconic Cheddar Bay Biscuits and a selection of sides, Endless Shrimp provides outstanding value and an opportunity to sample multiple flavors. This holiday is renowned for its bounty and the chance it affords you to gorge on infinite helpings of one of the ocean’s most cherished treasures.
Red Lobster’s Endless Shrimp promotion is a beloved tradition for seafood lovers. For years, it has made a limited-time appearance on Red Lobster’s menu each fall. But in 2023, Red Lobster made a game-changing announcement – Endless Shrimp is now available year-round!
The History of Endless Shrimp at Red Lobster
Red Lobster first introduced its Endless Shrimp promotion over 18 years ago. The deal allowed customers to enjoy unlimited servings of shrimp for one flat price. Originally priced at $15.99, the cost eventually increased to $22.99 as the promotion grew more popular.
Endless Shrimp quickly became a highly anticipated yearly event at Red Lobster. Fans would eagerly await its return each fall flocking to their local Red Lobster to indulge. The promotion generated buzz and long waits at restaurants as shrimp lovers took advantage of the irresistible deal.
Over the years Red Lobster experimented with making Endless Shrimp available for longer periods of time. In 2021, it was offered for nearly 5 months. The following year it lasted over 3 months.
Endless Shrimp Goes Permanent in 2023
In June 2023, Red Lobster made a monumental announcement – Endless Shrimp would become a permanent fixture on the menu! No more waiting for its yearly return. Guests can now enjoy unlimited shrimp any day of the year for just $22.99.
Red Lobster cited the enduring popularity of Endless Shrimp as motivation for the change. As a top-performing promotion that customers clamored for annually, it made sense to transform it into an everyday menu item.
The announcement was met with excitement from long-time fans, many of whom had been hoping for Endless Shrimp to stick around for good. Never again would they need to mark their calendars and count down the days until fall.
The Shrimp Selections for Endless Shrimp
One of the best parts of Endless Shrimp is getting to sample a variety of shrimp dishes. The 2023 everyday Endless Shrimp lineup includes these choices:
- Garlic Shrimp Scampi – Shrimp baked in garlic butter
- Coconut Shrimp – Sweet coconut-crusted shrimp with a piña colada dipping sauce
- Shrimp Linguini Alfredo – Cheesy and creamy shrimp pasta
- Walt’s Favorite Shrimp – Traditional crispy fried shrimp with cocktail sauce
- Garlic Grilled Shrimp Skewer – Shrimp skewer glazed in garlic butter
The only shrimp excluded is popcorn shrimp. However, the regular fried shrimp is quite similar.
While the core options remain the same, Red Lobster will likely mix things up by featuring limited-time shrimp specials. In the past, they’ve offered creations like Nashville hot shrimp and Parmesan bacon shrimp scampi. Rotating seasonal selections will help keep the Endless Shrimp promotion fresh.
The Impact of the Change on Red Lobster’s Business
While Endless Shrimp as an everyday menu item delighted fans, it also posed an unexpected challenge for Red Lobster in 2023.
Historically, business slowed down for the chain in the fall and winter months. Endless Shrimp aimed to drive traffic during this typically slower period. However, Red Lobster underestimated just how popular unlimited $22.99 shrimp would be once it became available year-round.
In the third quarter of 2023, Red Lobster reported a nearly $11 million loss. Company executives attributed this surprising loss primarily to the high uptake of Endless Shrimp. More guests took advantage of the deal than anticipated, eating into profits.
Moving forward, Red Lobster continues tweaking the promotion to ensure it remains sustainable as an everyday menu offering. Recent changes include raising the price from $22.99 to $25.99 in some markets. The chain has also experimented with not allowing Endless Shrimp for takeout orders.
The Verdict: Yes, Endless Shrimp is Here to Stay in 2023 and Beyond!
Despite some growing pains, Red Lobster remains committed to keeping its fan-favorite Endless Shrimp promotion on the daily menu. As of late 2023, shrimp lovers can still enjoy unlimited servings of buttery, garlicky, crispy shrimp for one flat price.
While the cost may fluctuate and rules will evolve, Endless Shrimp is here to stay. Red Lobster’s CEO stated that Endless Shrimp has become an “iconic, guest-favorite tradition” at the chain, so taking it away permanently would disappoint many loyal customers.
The availability of daily Endless Shrimp is excellent news for seafood aficionados. No more waiting for the fall season to roll around. Simply head to your local Red Lobster anytime you get a shrimp craving, and indulge to your heart’s content!
Red Lobster Endless Shrimp Deal
The Red Lobster Endless Shrimp deal is presented below:
- All-You-Can-Eat Shrimp: Guests can enjoy unlimited servings of a variety of shrimp dishes.
- Variety of Shrimp Dishes: Choose from multiple shrimp preparations, such as Garlic Shrimp Scampi, Crispy Shrimp, and more.
- Fixed Price: Available at a set price, though it may vary by location.
- Available for a Limited Time: Typically offered during a specific promotional period, often in the fall.
- Mix and Match: Customers can mix and match different shrimp dishes with each order.
- Includes Sides: The meal usually comes with side options like fries, coleslaw, or a baked potato.
- Unlimited Refills: Shrimp dishes and sides can be refilled as many times as desired during the meal.
- Biscuits Included: Red Lobster’s signature Cheddar Bay Biscuits are typically included and refilled as well.
- Available for Dine-In Only: This promotion is generally available only for dine-in customers.
- Family-Friendly Option: A great deal for families or groups looking for a seafood feast.
Red Lobster Endless Shrimp 2025
| Dish | Description | Notes |
|---|---|---|
| Classic Shrimp | Traditional shrimp, grilled or fried. | Served with cocktail or tartar sauce. |
| Garlic Shrimp | Shrimp sautéed with garlic butter. | Rich and flavorful with a garlic kick. |
| Crispy Shrimp | Breaded shrimp, deep-fried until crispy. | Served with dipping sauces. |
| Shrimp Scampi | Shrimp cooked in a garlic butter sauce with lemon. | Often served with pasta or bread. |
| Teriyaki Shrimp | Shrimp marinated in a teriyaki glaze and grilled. | Sweet and savory flavor profile. |
| Lemon Pepper Shrimp | Shrimp seasoned with lemon and pepper, then grilled. | Light and zesty. |
| Barbecue Shrimp | Shrimp coated in a smoky barbecue sauce and grilled. | Tangy and sweet flavor. |
| Sriracha Shrimp | Shrimp tossed in a spicy Sriracha glaze. | For those who enjoy a spicy kick. |
| Option | Description | Notes |
| Side Dishes | Includes options like coleslaw, fries, and baked potatoes. | Choose from various sides. |
| Soup and Salad | Choice of soup (like Clam Chowder) or salad with your meal. | Soup and salad may be included in the promotion. |
| Biscuits | Red Lobster’s famous Cheddar Bay Biscuits. | Unlimited refills. |
| Desserts | Dessert options may be available for an additional cost. | Typically not included in the Endless Shrimp promotion. |
Red Lobster’s new CEO explains what went wrong with endless shrimp
FAQ
Will Red Lobster have endless shrimp in 2023?
In June 2023, Red Lobster, owned by Thailand-headquartered seafood giant Thai Union, announced it was making the Ultimate Endless Shrimp deal a permanent fixture of its menu, instead of offering it at limited times throughout the year.
Does Red Lobster still have $20 endless shrimp?
However, he confirmed that the $20 endless shrimp deal has ended permanently. “Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now,” Adamolekun told TODAY.
Is Red Lobster ending endless shrimp?
Endless Shrimp was the final straw for Red Lobster. But it was just the last in a long line of problems that led the casual-dining seafood chain to close more than 100 restaurants and file for bankruptcy this spring.
What days are endless shrimp at Red Lobster?
For shrimp lovers, Endless Shrimp is back with guests able to mix and match their favorite shrimp dishes for $20 that will be available all day, every day.